Higher ed and CRM, two great tastes that taste great together

Higher ed and CRM, two great tastes that taste great together

The Student-Centric Age of higher education has arrived.

(The following is an excerpt from a white paper I scribbled up for my most excellent employer this week.)

Higher Education is undergoing a massive transformation. Changing societal needs and advances in technology have combined to drive a rapid increase in the size and complexity of the postsecondary marketplace. New competitive forces have materialized. To help cope with—and embrace—this educational revolution, institutions of all kinds are turning to Customer Relationship Management (CRM) software solutions to help trim expenses, grow revenues, and drive positive student outcomes through a highly personalized experience.

In the past, colleges and universities primarily served local and regional populations. Today, rapidly evolving information and communication technologies are eroding those geographical constraints. Free of physical limitations, the postsecondary enterprise is expanding into a diverse array of offerings unimaginable even just a decade ago. Virtual universities, MOOCs, extension schools, just-in-time online learning, and for-profit education providers have permeated the marketplace—increasing the competition for students, faculty, and staff.

In response, colleges and universities of all types are acting more like businesses—with high stakeholder expectations for performance.

“Education institution presidents are increasingly using business
language and embracing business model thinking to reshape their
institutions, reflecting the many changes in the education ecosystem
(many driven by technology)”
(Gartner, 2014)

What is CRM?

At its core, CRM software is essentially a high tech tool for organizing, automating, and synchronizing the communications and reporting processes for external audiences. A CRM personalizes communications by leveraging real-time information shared between various campus systems. A CRM also provides seamless interface integration between those systems, for improved productivity and ease of use…

To read the rest of this piece, download the PDF’d white paper. Don’t worry about completing the white paper access form. If you are not a buyer of higher education ERPs (I guesstimate that 99.99999% of you are not), you will not be harassed in any way.

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